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TEXAS TRUCK RODEO




Images From Previous TAWA Truck Rodeos

Each fall, TAWA automotive journalists and manufacturer representatives from throughout the nation meet for a 1-1/2 day evaluation of the industry’s best Trucks and Sport Utility Vehicles.

The 2024 Texas Truck Rodeo will be held at the unique Eagles Canyon Raceway in Decatur, Texas. For 2024 we are introducing a new opportunity for capturing conent that we call The Great Texas Tailgate.


Held on the opening evening (September 26, 2024), at Decatur Conference Center, this new kickoff event will welcome automotive journalists, manufacturer representatives from the nation’s top truck and SUV brands, and social media influencers to Texas. The Tailgate will be 100% powered by trucks and SUVs, including everything from the live entertainment to the brand activations This unique event will showcase the best trucks and SUVs on the market in an exciting setting created to show off the features that make them one-of-a-kind.

The Great Texas Tailgate will also serve as the backdrop for our welcome dinner, EICC Awards presentation, and networking opportunity with professionals from across the industry.


The following day, members will descend on Eagles Canyon Raceway for a full day of on and off-road driving in the latest vehicles from our OEM partners. ECR provides a great backdrop for filming off road on their newly expanded off-road course and we are aiming for the largest crop of trucks and SUVs we have had in years.

We will also use this opportunity to vote on the prestigious Truck of Texas and SUV of Texas awards. Manufacturers covet these awards earned at the Texas Truck Rodeo and often mention the honors in their press releases, promotional materials and campaigns across the globe.

To learn more about all the winners of past Texas Auto Writers Truck Rodeo click link to be transferred to the event winners page.


SPONSORSHIP OPPORTUNITIES


THANKS TO OUR SPONSORS & PARTNERS! 

Lunch Sponsor:

Off-road Partner

Photo Booth Sponsor

Wi-Fi Sponsor

Contributing Sponsor

2024 TAWA TEXAS TRUCK RODEO

September 26-27, 2024  -  Decatur, Texas at Eagles Canyon Raceway 

     

Participant Registration

  • No upcoming events

Manufacturers, you can register yourself and team through the links above as well. There is a ticket type for OEM partners under the 2024 Texas Truck Rodeo Registration

eVENT SCHEDULE

Time for the Texas Auto Writers Texas Truck Rodeo


*TENTATIVE SCHEDULE, Subject to change*

TAWA is pleased to host our members at the 2024 Texas Truck Rodeo at Eagles Canyon Raceway! We are excited to see you again, and we know the content generation potential and photo opportunities will be spectacular.  
Every year, we ask our membership what we can improve upon and we do our best to address all suggestions. Per member suggestions, the entire ballot will be available for voting and input until end of day on the first Friday after the event. This should provide ample time for some thoughtful notes, as well as improved input on the voting process.

Schedule: 

THURSDAY, SEPTEMBER 26


The State Fair of Texas Media Preview*
Fair Park, Dallas

  • 8 AM Press Conferences Begin

*Requires a registration with The State Fair of Texas.


The Great Texas Tailgate Kickoff Dinner*
Decatur Conference Center

  • 4 PM Content Creation/Cocktail Hour

  • 6 PM: The Great Texas Tailgate Dinner & EICC Award Presentation

  • 7:30 Music 

  • 9:00 Bar Closes

*Requires a separate, free registration for a proper head count with limited space.

FRIDAY, SEPTEMBER 27

31st Annual Texas Truck Rodeo
Eagles Canyon Raceway, Decatur

  • 8:00 AM: Breakfast & Mandatory Drivers Meeting

  • 9:00 AM: Morning drive session

  • Noon: Lunch, no driving.

  • 1 PM: Afternoon drive session

  • 5 PM: Driving ends

Event summary: 

On Friday, we will be driving on the property and surrounding roads as we have a chance to compare some of the finest trucks and SUVs on the market in a back-to-back manner. Some OEM reps will be on hand to answer questions along the way, providing even more value to our journalist members attending. For OEMs who cannot be at the Rodeo in person, they may offer virtual walkarounds or more information online. 

TAWA will offer flip books to help journalists complete their ballots, which is a very important part of the event. Not only do we have the chance to determine the new Truck and SUV of Texas, but it is a chance to provide candid feedback to the OEMs. All ballots will be due the first Friday after the event.  

Driving on Friday, we will break at noon for 1 hour, when the course will shut down to allow time for everyone to eat, rest a bit and recharge.  After lunch, there will be vehicles available for additional content development until 5 p.m.

We encourage social media coverage during the event! Please tag your brands and use #TXAutoWriters and #TXTruckRodeo24 on all posts in order for TAWA to easily track our results. 



OVERVIEW

ThURSDAY

  • Registration
  • Content Creation
  • Texas Tailgate Party 

FrIDAY

  • Breakfast and lunch, provided
  • Driver's Meeting
  • Driving 
  • Lunch
  • Driving

EVENT LOCATIONS

HOTEL Options

DECATUR HOTELS:

1.  Fairfield Inn & Suites Decatur at Decatur Conference Center

1910 West US Highway 380
Decatur, TX 76234
14.9 miles from Eagles Canyon Raceway
Next door to the convention center
Rates start at $100, but space is limited

2. Hampton Inn & Suites Decatur

110 South US Highway 287
Decatur, TX 76234
14.8 miles from ECR
Rates start at $90

3. Holiday Inn Express & Suites Decatur

1051 N. Highway 81/287
Decatur, TX 76234
14.6 miles from ECR
Rates start at $74


Event Locations

1.  Decatur Conference Center

The Great Texas Tailgate

2010 West US Highway 380
Decatur, TX 76234
14.9 miles from Eagles Canyon Raceway


2. Eagles Canyon Raceway

31st Annual Texas Truck Rodeo

7629 North FM-51
Decatur, TX 76234

CONTACTS


PRESIDENT

EVENTS

COMMUNICATIONS

Benefit of Sponsorship With  the Texas Auto Writers Association

Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.

TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor

To learn more and explore the possibilities of partnering with the Texas Auto Writers, visit our SPONSORSHIP PAGE or please go here and someone will follow up with you.

Thank You,

Texas Auto Writers Board Members


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