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TEXAS TRUCK RODEO



Images From Previous TAWA Truck Rodeos

Each fall, TAWA automotive journalists and manufacturer representatives from throughout the nation meet for a 1-1/2 day evaluation of the industry’s best Trucks and Sport Utility Vehicles.

The 2025 Texas Truck Rodeo will start with The Great Texas Welcome Dinner at LAS Burger Co., "The first gourmet burger joint in Texas to honor our state’s musical legends and trailblazers," in Downtown Denton. Here we will honor our members' accomplishments over the past year with our Excellence in Craft Competition trophy presentation. This will also be a great time to catch up with old friends and network with other professionals in the business. The following day will be one full of driving both off road and on and will be held at the unique Eagles Canyon Raceway in Decatur, Texas. 


ECR provides a great backdrop for filming off road on their newly expanded off-road course and we are aiming for the largest crop of trucks and SUVs we have had in years.

We will also use this opportunity to vote on the prestigious Truck of Texas and SUV of Texas awards. Manufacturers covet these awards earned at the Texas Truck Rodeo and often mention the honors in their press releases, promotional materials and campaigns across the globe.

To learn more about all the winners of past Texas Auto Writers Truck Rodeo click link to be transferred to the event winners page.


SPONSORSHIP OPPORTUNITIES


THANKS TO OUR SPONSORS & PARTNERS! 

Lunch Partner

Off-road Partner

Wi-Fi Partner


Contributing Sponsor

2025 TAWA TEXAS TRUCK RODEO

September 25-26, 2025  -  Decatur, Texas at Eagles Canyon Raceway 

     

Participant Registration

Manufacturers, you can register yourself and team through the links above as well. There is a ticket type for OEM partners under the 2024 Texas Truck Rodeo Registration

eVENT SCHEDULE

Time for the Texas Auto Writers Texas Truck Rodeo


*TENTATIVE SCHEDULE, Subject to change*

TAWA is pleased to host our members at the 2025 Texas Truck Rodeo at Eagles Canyon Raceway! We are excited to see you again, and we know the content generation potential and photo opportunities will be spectacular.  

Schedule: 

THURSDAY, SEPTEMBER 25


The State Fair of Texas Media Preview*
Fair Park, Dallas

  • 8 AM Press Conferences Begin

*Requires a registration with The State Fair of Texas.


The Great Texas Kickoff Dinner
LSA Burger Co., Downtown Denton, TX

  • 6 PM: Dinner & EICC Award Presentation


FRIDAY, SEPTEMBER 26

32nd Annual Texas Truck Rodeo
Eagles Canyon Raceway, Decatur

  • 8 AM: Breakfast & Mandatory Drivers Meeting

  • 9 AM: Morning drive session

  • Noon: Lunch provided by Toyota, no driving.

  • 1 PM: Afternoon drive session

  • 5 PM: Driving ends

Event summary: 

On Friday, we will be driving on the property and surrounding roads as we have a chance to compare some of the finest trucks and SUVs on the market in a back-to-back manner. Some OEM reps will be on hand to answer questions along the way, providing even more value to our journalist members attending. For OEMs who cannot be at the Rodeo in person, they may offer virtual walkarounds or more information online. 

TAWA will offer flip books to help journalists complete their ballots, which is a very important part of the event. Not only do we have the chance to determine the new Truck and SUV of Texas, but it is a chance to provide candid feedback to the OEMs. All ballots will be due the first Friday after the event.  

Driving on Friday, we will break at noon for 1 hour, when the course will shut down to allow time for everyone to eat, rest a bit and recharge.  After lunch, there will be vehicles available for additional content development until 5 p.m.

We encourage social media coverage during the event! Please tag your brands and use #TXAutoWriters and #TXTruckRodeo25 on all posts in order for TAWA to easily track our results. 



OVERVIEW

ThURSDAY

  • Registration
  • Content Creation
  • The Great Texas Kickoff Dinner

FrIDAY

  • Breakfast and lunch, provided
  • Driver's Meeting
  • Driving 
  • Lunch
  • Driving

EVENT LOCATIONS

Hotel Options

All registrants are empowered to make and manage their own hotel room reservations. 
Please make a reservation at one of these hotels as soon as possible.

North Texas HOTELS:

1. Fairfield Inn & Suites Corinth South Denton

OFFICIAL HOST HOTEL
6557 Interstate 35E
Corinth, TX 76210

8 miles from LSA Burger
32 miles from Eagles Canyon Raceway

35 miles from The State Fair of Texas

$104/night, click here to book using TAWA Rate

Rate good through Sept 12, 2025 booking.



Other Options

2. Fairfield Inn & Suites Decatur at Decatur Conference Center

1910 West US Highway 380
Decatur, TX 76234
14.9 miles from Eagles Canyon Raceway

3. Hampton Inn & Suites Decatur

110 South US Highway 287
Decatur, TX 76234
14.8 miles from ECR

4. Holiday Inn Express & Suites Decatur

1051 N. Highway 81/287
Decatur, TX 76234
14.6 miles from ECR


Event Locations

1.  LSA Burger Co.

The Great Texas Kickoff Dinner

113 W. Hickory St.
Denton, TX 76201
940-383-1022

2. Eagles Canyon Raceway

32nd Annual Texas Truck Rodeo

7629 North FM-51
Decatur, TX 76234

CONTACTS


PRESIDENT

EVENTS

COMMUNICATIONS

Benefit of Sponsorship With  the Texas Auto Writers Association

Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.

TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor

To learn more and explore the possibilities of partnering with the Texas Auto Writers, visit our SPONSORSHIP PAGE or please go here and someone will follow up with you.

Thank You,

Texas Auto Writers Board Members


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