Biography
Camilo Alfaro, the CEO & Founder of Autoproyecto, is a prominent figure in the automotive industry. His deep commitment to empowering the Hispanic community is not just a mission but a source of inspiration and motivation. Understanding that Hispanics drive 68% of the auto industry's growth and contribute to 26% of vehicle sales, Camilo is dedicated to providing them with the knowledge and tools necessary for informed vehicle purchases. Camilo's role in emphasizing the importance of engaging with the Hispanic market is not just significant, but also inspiring, helping brands establish stronger, culturally resonant connections.
Camilo's career in automotive journalism began as an automotive editor at La Raza in Chicago in 1997 and won Best Hispanic Newspaper Auto Section in 1998. His expertise and influence grew as he took on significant roles at Automundo, Sun-Times News Group, Pioneer Press, and ImpreMedia.
Today, Autoproyecto, with a team of 17, reaches most of the Hispanic market with its multi-platform digital, national TV, social, and OTT content distribution.