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TEXAS AUTO ROUNDUP


The Texas Auto Writers signature spring driving event, the Auto Roundup, is a great opportunity for both TAWA members and automakers. It provides members an opportunity to drive automakers’ latest vehicles that they may not otherwise get a chance to drive; and in return, the automakers will get journalists’ thoughts, impressions, and evaluations about their drives which journalists also share through social media posts or articles.

Manufacturers are evaluated thoroughly for coveted TAWA awards as voted on by the TAWA journalist members that participate in the Auto Roundup. Awards are often used for advertising and marketing to showcase manufacturer achievements in Texas and beyond. 

For 2025, the Auto Roundup will be hosted at Margaritaville Resort over two days with a group dinner Monday evening. Breakfast and lunch will be provided on drive day for all attendees. 

Tentative Event Schedule

Sunday, April 6

5-6 pm Cocktail Hour & Golf Simulator Provided by Toyota

6-8 pm Welcome Dinner


Monday, April 7

7-8 am Breakfast Provided by Kia and Mandatory Safety Meeting

10 am-12 pm Morning Drive

12-1 pm Lunch Break 

1-5 pm Driving Resumes

      ATTENDEE REGISTRATION

      2025 TAWA AUTO ROUNDUP

            Date: April 6-7

            Location: Margaritaville Resort Lake Conroe

      Event LOCATION

      MARGARITAVILLE LAKE RESORT

      Resort Website

      All-suite hotel

      Web rates start at $268/night



      EVENT Sponsorships

      Thank you to our contributing sponsors:

      Cocktail Hour Presented by:


      Breakfast Provided by:



      Event Wifi Presented by:



      PRESENTING SPONSOR - $8,000

      • Named as Presenting Partner on all Texas Auto Roundup and promotional materials
      • Banner advertisement on TAWA website
      • Mentioned any time the Texas Auto Roundup is mentioned on social media, radio, TV, or email newsletter
      • Logo on event signage at Texas Auto Roundup registration and event entrance
      • Logo on participant tote bag and opportunity to contribute a featured print piece or product to the bag
      • Top billing on event t-shirts
      • Time presenting on the main stage
      • VIP table for 8 guests at The welcome dinner, drinks, and shirts

      MEAL PARTNER - $3,000 (WELCOME DINNER, LUNCH AVAILABLE)

      • Named as Meal Partner on Texas Auto Roundup promotional materials and website
      • Mentioned on social media and email newsletter
      • Opportunity to contribute a featured print piece or product to go inside the registration tote bags
      • Logo on event t-shirts
      • Logo on event signage at Texas Truck Rodeo breakfast or lunch
      • Time presenting from the stage during the welcome dinner, breakfast or lunch




      • There are other sponsorship opportunities outside of the meals. Please contact Cory at TAWAPresident@texasautowriters.org to get further details.


      Download the Sponsorship Packet


      Benefit of Sponsorship With  the Texas Auto Writers Association

      Our sponsors find the one-on-one time with journalists and OEMs during the two annual TAWA events extremely worthwhile, and the benefits of sponsorship continue beyond each event. Participation creates valuable opportunities that far surpass similar events and creates marketing and public relations opportunities that are truly beneficial.

      TAWA is interested in creating long-lasting relationships with our sponsors and so will provide customization and activation strategies specific to our sponsor’s objectives. The benefits are created with each individual sponsor in mind, therefore every sponsorship package is unique to the sponsor

      To learn more and explore the possibilities of partnering with the Texas Auto Writers, visit our SPONSORSHIP PAGE or please contact us here and someone will follow up with you.

      Thank You,

      Texas Auto Writers Board Members


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